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I market a greeting card system that makes the business of staying in touch with your customers and clients entirely personal. I hope the tongue-in-cheek intent of this section's title is loud and clear.

"It's not personal, it's just business," said Tony Soprano as he blew somebody away. And it's an all too common attitude in corporate America. It's de rigueur to buy someone out in a ruthless deal and then give them a slap on the back and take them out for drinks.

Well, call me naive, but I don't think it has to be that way. I think you should treat your customers the way you want to be treated (yeah, that old golden rule). That a little honest communication goes a really long way.

I think if you remember your clients, they'll remember you.

When I found SendOutCards and researched it, I realized it met all my qualifications for a company I could endorse.

It's a greeting card system designed for business people to stay in touch with their clients. These are NOT ecards; they're REAL, high quality greeting cards that are sent through the U.S. mail with a REAL stamp (not metered mail). You can upload pictures, use your own handwriting and signatures, and create campaigns to go out at whatever intervals you choose (like an offline autoresponder on steroids).

But beyond all the bells and whistles of the system, SendOutCards' philosophy sets them apart. They teach that sending cards is about giving rather than receiving, that building relationships with your customers will have more long term benefits than traditional forms of marketing. Relationship marketing, in this context, means that you send a message to your customer because you genuinely appreciate their business. In most cases, no
offers, no promotions - just a simple thank you because you want to say thank you.

I'd be happy to give you a free trial account. Just ask.